5 Features a Facial Bed Must Have for Your Salon Business
When it comes to owning a business, salon and spa facilities are a pretty safe bet- the beauty industry is valued at $532 billion per year. It is a steady business, often creating a place of relaxation instead of just treatment centers.
You could have the best service, spa-giving techniques, and products, launching your own business can be a challenging process that requires patience and know-how. An uncomfortable facial bed beats the whole purpose of your salon. With a good quality facial bed, you may not be able to deliver the best care that your clientele deserves.
No matter how much you invest in your new business, you will want to do everything you can to ensure your salon's success. Plus, the kind of equipment you are purchasing depends on the kind of salon services you are planning to provide and the availability of technicians to operate them.
No matter how much you invest in your business, you will want to do everything you can to ensure your salon's success. This blog discusses why facial beds are essential and the factors to consider when choosing a facial bed for the salon.
Brilliant Ways to Build Your Salon Identity
The way you represent your salon is the most valuable asset of your company. Think of your brand as a person. Your clients when they enter your salon are going to judge its personality and appearance before they decide to take services from you. Thus, it is quite natural that you would want your salon to be that person who people like and admire.
Here is a full-proof recipe you can follow to build a stellar brand for your salon:
Know Your Target Audience
Even before you set into buying an electric facial bed or changing the interiors, it is important to understand who your ideal clients are. Here are a few questions you need to ask yourself:
a. What does your salon specialize in?
b. Is there a particular problem you solve with your equipment?
c. Do your potential clients align with your services?
Integrate your Mission and Vision Statement
Every business owner envisions something they want to achieve with their brand. So during the set up process, it is necessary to define your short-term and long-term goals and act accordingly when it comes to upgrading your salon.
Scale your overall reputation
As a salon owner, managing your business is no mean feat. While you need to create positive word-of-mouth, you need to focus on elevating the spa experience to build a strong reputation. Since customers need comfort and relaxation during their services, customers often get the first impression of what you offer.
You can only expect the best spa and a happy client when the therapist can alter the angles, concentrate the strength, and apply precise pressure at the desired points. Thankfully, upgrading your salon with contemporary facial beds is the best way- they come in gorgeous designs and provide wonderful comfort.
Why Are Facial Beds Important?
A facial bed is one of the first things that your client notices when they walk into your treatment room. Not only should they meet the aesthetic of your salon, but they also provide comfort to your customers. And that’s why the quality of your facial bed is a matter of concern.
When clients enter your salon, they evaluate the interior's elegance and the therapies you offer. However, the beds in salons are no longer the same. A facial bed generally sets the tone of the business thanks to the range of possibilities they offer. They should not only be comfy and soft but also hold the size and weight of all customers.
If your facial bed is welcoming, your customers will want to come back.
Must-Have Features in a Facial Bed
Facial beds play a vital role in the success of your salon. It has the power to make you feel comfortable and has a positive, welcoming experience. It is also a great way to set the tone for your business.
The best facial treatment beds, whether electric or hydraulic, come in all price ranges and with various features aimed at making both the client and the esthetician comfortable. The most important things to consider when getting a facial bed are:
The first and foremost factor that matters the most is spacing. Consider the size of the treatment room before selecting the spa bed.
In short, your facial beds should fit the treatment room with space to maneuver. The length and height of the bed should go together with the size of the room.
The width of the bed is also an influencing factor. The average width of a spa bed is between 27 to 30 cm. Any wider than that, the esthetician may end up with pain and complications.
Another factor that’s of concern is maneuverability. Portable facial beds are essential for those who offer on-the-spot and home treatments. It gives the estheticians the freedom to work on the move.
Portable beds are easy to transport and highly efficient for the task at hand. However, they are not as long-lasting as the stationary bed. A stationary bed is not meant to be moved around much, which makes it better at incorporating features of comfort. Although bulky and heavy, but has a wide range of features that will keep your clients very comfortable and satisfied.
The comfort level of the facial bed lies in its adjustability. Depending on the type of facial bed, they can either tilt to a certain extent or go down to lay flat back.
In addition, some also offer rotation from 180-360 degrees. These modifications enable the esthetician to ease the customer and create a safe and relaxed space.
Electric vs. Manual
Adjustable facial beds are either electric or hydraulic. A hydraulic facial bed has a foot pedal that helps move the bed up and down. Some also provide a 360-degree rotating base for easy movements.
On the other hand, an electronic bed offers better reach, comfort, and mobility, all with the press of a button. To suit your and your client's requirement, constant adjustment is required. The backrest, leg rest, and angle of the head can be adjusted to aid estheticians in mobility and match the demand of clients.
The comfort level of the customer largely depends on the thickness and material of the mattress. Most facial beds are made of foam, and not just anything but only high-quality foam. Good quality foam is dense, comfortable, and durable.
To check the quality of the foam, press it firmly with your hands. The faster the return, the higher the density. If you have the budget you can also invest in Body support systems also known as memory foam orthopedic pillows. It is a terrific way to guarantee comfort and a peaceful, restful night's sleep.
There’s no mistake in saying the facial bed plays a huge part in deciding if a customer will return for further treatments.
At the point when a customer walks into the spa room, something that will have the greatest impression is your treatment table, equipment, and aesthetics. In particular, the look and feel of the facial bed matter to them. Nobody wants to get on a shabby-looking and poorly-shaped bed for their treatment.
A facial bed with the latest features for your salon has the ability to make every client's experience a positive one, particularly by the manner it can adapt itself as per the client's need.